Know before you decide.
We tell you if your product will sell, and keep selling. Real people use it in their own homes and tell you whether they would buy it again, at what price, and why.
₹5,000 deposit, refundable any time before your campaign starts
From a sample report · fictional brand, illustrative numbers
“The product holds up. The data does not support ₹649.”
The gap
In a shop, a salesman stands next to the product. Online, only the product speaks.
Once the product reaches the home, nobody from the brand is in the room.
72–78%
Online ratings make most products look better than they are: in a study of Amazon reviews, 72 to 78 percent of ratings were four stars or more. When everyone who used a product had to rate it, ratings came out roughly normal.
42%
And people can like a product and still not buy it again. In a home-use study of a sauce, 207 people used it before rating it: most qualities were rated “just about right”, yet 42 percent found it too thin.
Source: Foods, 2024 (opens in a new tab)
First purchase is conviction.
The second purchase is the truth.
What you get
The questions behind your next product decision.
Every Foydy report opens with four answers.
Will they buy it again?
Launch it, fix it, or drop it.
From a sample report · fictional brand, illustrative numbers
58% would buy it again (30 of 52)
At what price?
Hold the price, or change it.
From a sample report · fictional brand, illustrative numbers
Do not list at ₹649.
Fewer than one in four would buy at that price after two weeks of use. Price inside ₹399 to ₹499, and choose within that range on margin.
Do your claims hold up in real use?
Keep the claim, or rewrite it.
From a sample report · fictional brand, illustrative numbers
“Absorbs in seconds, no stickiness”: more believable after use.
“Visible glow in 7 days”: less believable after use.
What should you fix first?
Start with what people raised most.
From a sample report · fictional brand, illustrative numbers
Dropper leaks on its side · 21% (11 of 52)
Fix the dropper before listing.
Behind them sits everything people reported: their ratings, their own words, photos where they agreed to share them, and the criticism, ranked.
What you getHow it works
Real homes, real use, one standard report.
You send us the product. We handle everything after that.
Match.
Your product goes to people who fit your buyer.
Deliver.
To each person’s verified home address.
Use.
Two weeks in their normal routine (a few days for snacks and drinks).
Report.
The same questions every time, so every result compares with the last.
Two weeks of real use, not months of study.
Your market won’t wait for a months-long study. Foydy puts your product in real homes for two weeks, so you can still change the launch, the price or the claim. If you need a study designed from scratch, a research agency fits better.
Trust
Real people, real use, honest answers.
We assume the first thing you check is whether the answers are real.
Verified people.
Every member is verified before anything ships, and must receive the product at home to take part.
Checked answers.
Every answer passes quality checks; answers that fail are excluded, and the report says how many.
No reward for praise.
Members earn the same whether their feedback is positive or negative.
Your data, protected.
Your results are yours alone; no individual is identifiable, and data is stored in India.
Ask how any of these works. We walk you through it.
Founding offer
20 founding brands. Then the rate card.
₹25,000 ₹30,000
A founding pilot is ₹25,000 (rate card ₹30,000) for 50 completed responses, with the price locked for 12 months. Reserved with a ₹5,000 deposit, refundable any time before your campaign starts.
See pricingWhat founding brands get
A startup, and we say so.
Foydy is signing its founding brands now.
The founder on every read.
The founder works personally on every founding brand’s read.
Shaped with you.
Founding brands shape the report and the category questions with us.
Real from the first read.
The sample report is illustrative; your first read is real.
Questions
Questions brands ask
What does Foydy tell me?
Whether people would buy your product again, at what price, whether your claims held up, and what to fix first. It comes from real people who used your product in their own homes.
Who answers, and how do I know they are real?
People who fit your buyer, using your product at home. Every member is verified before anything ships and must receive the product at a verified home address.
Do people get paid to say nice things?
No. Members earn points, never cash, and they earn the same whether their feedback is positive or negative.
How long does it take?
Everyday products (skincare, hair care, cooking ingredients, home care) are used at home for two weeks, then you get your written report. Snacks and drinks, which people judge in one or two uses, get a shorter read of a few days.
See what Foydy would tell you about your product.
Whatever you are deciding, a launch, a price, a claim or a product that is not selling the way it should, in 20 minutes we show you what a Foydy read would look like for your brand. The founder reads every request and replies within 2 working days.
Book a 20-minute walkthrough
Aakash Sharan, Founder