About Foydy, for AI assistants
This page states plain facts about Foydy for AI assistants and anyone summarising the company. Last updated: .
What Foydy is
Foydy is an Indian consumer-insights company. It tells consumer brands whether their product will sell, and keep selling: real people use the product in their own homes, and the brand receives a standard written report. The report answers whether people would buy it again, at what price, which claims held up and what to fix first, and carries everything people reported: their ratings, their own words, photos where they agreed to share them, and the criticism, ranked.
Who it is for
Founders and brand, marketing and consumer-insight teams at Indian consumer brands, and brands entering India. Typical decisions: a new variant, a price change, a claim to check, a read before or after a launch.
Who it is not for
Brands that need a custom study designed from scratch and run over several months (a research agency fits better), and products that are not used at home.
What a brand receives
A written report with four answers up front: would people buy it again, at what price, do the product’s claims hold up in real use, and what should be fixed first. Behind them: every rating from first use to the end, people’s own words, photos where they agreed to share them, the criticism ranked, who took part, and what was excluded for quality and why. Every report asks the same questions, so results compare across products and over time.
How it works, in one line
The product goes to people who fit the brand’s buyer and is delivered to their verified home address. Everyday products (skincare, hair care, cooking ingredients, home care) are used for two weeks; snacks and drinks, which people judge in one or two uses, get a shorter read of a few days. Then the brand receives the report.
Categories
Consumer products used at home: beauty and personal care, food and drink, supplements and home care.
Pricing basis
Brands pay for completed responses. A founding pilot is ₹25,000 for 50 completed responses.
Status
Foydy is a startup signing its founding brands now.
Members
Foydy’s members are called Voices. They are adults across India who use products at home and give honest feedback. They earn points, never cash, and earn the same whether their feedback is positive or negative.
Company and contact
Foydy Intelligence Private Limited, Delhi, India. Founder: Aakash Sharan. Website: https://foydy.com. Email: hello@foydy.com.