What a Foydy report tells you

A Foydy report tells you whether people would buy your product again, at what price, whether your claims held up in real use, and what to fix first. It comes from real people who used your product in their own homes, in their normal routine, and every report asks the same questions, so every result compares with the last.

The answers

Four answers up front, everything people reported behind them

Every report opens with four answers:

  1. Will they buy it again?

    The verdict that decides the second order.

    Launch it, fix it, or drop it.

  2. At what price?

    What it is worth to the people who used it.

    Hold the price, or change it.

  3. Do your claims hold up in real use?

    Keep the claim, or rewrite it.

  4. What should you fix first?

    What people criticised, ranked.

    Start with what they raised most.

Behind those four sits everything people reported over the two weeks:

  • Their ratings of the product, from first use to the end.
  • Their own words: what they liked, what annoyed them, what they would change, in any language.
  • Photos, where people agreed to share them (faces blurred, location removed).
  • The criticism, ranked, in a section every report must include.
  • Who took part, and how many answers were excluded for quality, and why.

The report

What the report looks like

A decision-ready report, not a data dump.

  • Every page leads with your question, then our read, then what to do next, then the numbers behind it.
  • How the product held up over time, not just on day one.
  • What the report refuses to say: no invented benchmarks, no false precision, no medical or efficacy claims the evidence cannot carry.

Timing

How long it takes

  • Products used every day (skincare, hair care, cooking ingredients, home care): two weeks of use at home, because whether people buy again is decided once the novelty wears off.

  • Snacks and drinks, which people judge in one or two uses: a shorter read of a few days.

Either way, you then receive your written report.

Products

Which products

Consumer products used at home:

  • skincare,
  • hair care,
  • oral care,
  • soap and body wash,
  • sunscreen,
  • supplements,
  • snacks,
  • drinks,
  • cooking ingredients and oils,
  • and home care such as dishwash, laundry, floor and toilet cleaning

Who it is for

  • Founders

    deciding what to launch, fix or drop.

  • Brand and marketing teams

    weighing a new variant, a price change or a claim on the pack.

  • Consumer-insight teams

    who need a fast read from real homes on a product decision.

  • Brands entering India

    that want to know how Indian homes take to their product.

Need a study designed from scratch and run over several months? A research agency fits that.

Need to know whether people will buy it again before the market moves? Foydy gives you two weeks of real home use and a report you can act on.

See what the read would look like for your product.

Book a 20-minute walkthrough