Why do products fail at the second purchase?
The first purchase is won by the ad, the pack and the price. The second is decided at home, once the product stops being new.
First purchase is conviction.
The second purchase is the truth.
Insights
Articles for Indian consumer brands on what happens after a product reaches the home: why people buy again, or don’t, and how to find out before you scale. Every number links to its source. Written by Aakash Sharan, founder of Foydy.
Is WhatsApp feedback enough to know if your product works?
It’s enough to look after the customers you have. It can’t tell you how the people you want next will take your product.
How do you hear from customers who never leave a review?
Go and ask them, after they’ve lived with your product, including the ones who stopped buying.
See what Foydy would tell you about your product.
In 20 minutes we show you what a Foydy read would look like for your brand.